NUR APRIYANTO

Drove significant financial growth across 19 Aspira Motoquick outlets, achieving a 23% Gross Profit Margin and a 253% Net Income growth between 2025 and 2026.

Conceptualized and executed promotional visual materials and product-switching strategies, successfully shifting consumer preference towards high-margin premium product lines.

Designed and implemented visual cross-selling campaigns and product-education banners, effectively increasing Average Order Value (AOV) and enhancing customer engagement.

Optimized visual merchandising through standardized ergonomic product planograms and 5S booth layouts, maximizing customer eye-level visibility and improving retail store aesthetics.

Led and coordinated area teams, optimizing stock governance and implementing Sales & People Development Initiatives, which maximized operational efficiency and team performance.

Initiated and executed direct sales and corporate B2B events with major institutions (e.g., PT Panarub Industry, PT Toray Group), expanding market reach and boosting direct sales.

Established strategic corporate partnerships and managed on-site market penetration permits in industrial/office areas, significantly enhancing brand exposure and acquiring new customers.

Developed and delivered comprehensive internal team training modules on service excellence, CRM strategies, and advanced selling techniques, elevating store visual merchandising, team capabilities, and operational productivity.

Initiated and executed a warehouse improvement project by applying 5S principles, establishing a structured product grouping and planogram system for tires, lubricants, and spare parts.

Enforced ergonomic storage protocols and workplace standardization, eliminating hazards and ensuring a clean, highly organized warehouse environment.

Streamlined monthly stock opname (STO) procedures, significantly reducing stock discrepancies between physical inventory and retail management systems.

Applied advanced selling techniques, focusing on strategic cross-selling and upselling of high-margin premium products to significantly increase the Average Revenue Per Customer (ARPC).

Fostered strong customer relations by accurately maintaining service history logs and recommending timely maintenance schedules, driving customer retention and repeat visits.

Executed technical inspections, routine maintenance, and mechanical repairs on motorcycles (tires, lubricants, batteries, spare parts) in full compliance with standard operating procedures.

Applied advanced selling techniques, focusing on strategic cross-selling and upselling of high-margin premium products, contributing to increased Average Revenue Per Customer (ARPC).

Maintained strong customer relations by accurately logging service history and recommending timely maintenance schedules, fostering customer retention and repeat visits.

Enforced strict greeting & grooming protocols alongside 5S methodology across workshop operations, optimizing service workflow, workplace safety, and customer satisfaction.

Achieved rapid career progression, promoted from Automotive Mechanic to Store Manager within 5 months due to exceptional performance and strong operational leadership.

Drove an 83% monthly sales growth, expanding revenue from an initial Rp 72 million to a peak record of Rp 132 million per month within two years of store management.

Redesigned warehouse display rack layouts to maximize visibility for potential customers and implemented standardized product planograms, boosting impulse buying and store aesthetics.

Directed daily branch operations, managed inventory control for tires and batteries, and coached mechanics on service excellence and upselling strategies to maximize revenue.